By Christina Caron
NY Times
Dec. 22, 2018
Bakers Want to Know Why
Ugly. Inferior. Cocoa confection catastrophe.
Bakers had sharp words for the Hershey Company this month after buying bags of Hershey’s Kisses, a popular adornment on holiday cookies, only to discover a flaw that was small in size but a giant eyesore: The tip was missing on each piece of chocolate.
A spokesman for Hershey said in a statement this week that the company was “taking this very seriously.” It was not clear how many Kisses were affected.
“We make more than 70 million Kisses a day here in Hershey, Pa., and we want each of them looking as great as they taste,” Jeff Beckman, the spokesman, said.
An operations team at the company was “working to improve the appearance because it’s as important to us as it is to our fans,” he added.
Instead of sloping into a rounded conical peak, these chocolates were topped with an unsightly jagged edge.